Subject lines with words are opened 15% less than those with one or two.Everyone wants to feel recognized and appreciated, and your customers are no different.But, be sure to use them sparingly and ” in your email subject line, take your hands off the keys.It may make a company email seem like it’s coming from a friend or family member, but subject lines with “FW:” in the subject line were opened 17% less.Studies have found email subject lines make a powerful first impression. With so much riding on the email subject line, it’s important to stay up to date on what works, and what doesn’t.We’ve rounded up results from the latest email studies to find five ways to write better email subject lines, and five methods you should definitely avoid.This doesn’t mean you should make your email subject lines should stress people out, but using words such as “ also found success with urgent words such as “Breaking” and “Order Today”.You’ll be hard pressed to find a customer that doesn’t love a good deal, so these types of email subject lines are naturally enticing.
Think of your subject line as the front door to your email.
Simply using their name in an email subject line makes it more personalized and appealing, and as a result, increases open rates by .
Email subject lines that include a cliffhanger or an open ended question will make naturally curious readers want to click and find out more.
FOMO puts an acronym to the simple human motivation that is “fear of missing out”.
Customers don’t want to miss out on exciting events or time sensitive specials, and creating a sense of urgency motivates people to ‘act now’.